Sellers who approach agent track records as transparent performance data make worse agent selections than sellers who approach them as curated marketing material. The difference is not cynicism - it is the appropriate calibration for a document that is prepared by the person being evaluated.… Read More


Open a real estate website and browse the active listings in the Gawler corridor. Some properties announce themselves. Others disappear into the scroll. The ones that disappear are not necessarily worse properties - they are worse campaigns. And a worse campaign means fewer buyers, fewer inspections… Read More